Rihua Cloud takes you to the baby skin care market and explores new product development opportunities
Against the backdrop of a continued decline in infant birth rates, the baby skin care market is thriving, and has maintained steady growth in recent years, showing resilience and vitality. How can brands find new opportunities in this track with huge development potential? Rihua Cloud takes you to deeply explore consumer demand, product trends and opportunity tracks to seize growth opportunities in the baby skin care market.
A big scan of the baby skin care market
The baby market is large, and the purchasing power of consumers has increased. According to statistics, the scale of my country's baby care market has continued to expand in recent years, and the growth rate has exceeded the global average. Although the number of infants and young children has declined year by year, the base of the mother and baby population is still huge, especially with the growth of the national per capita disposable income, the purchasing power of key consumer groups has continued to increase, and the market size is still growing steadily. It is worth noting that the proportion of newborns in third-tier and lower-tier cities is more than twice that of first- and second-tier cities. Therefore, the sinking market is also a large market that brands cannot ignore.
The trend of refined parenting has a large market demand. With the improvement of people's living standards and the change of consumption concepts, young parents pay more attention to the health and safety of infants and children, and begin to pay attention to the selection and use of infant and child skin care products, and the market demand is gradually expanding.
Online channels have become an important sales channel for the infant and child care market. More and more consumers choose to purchase infant and child care products through e-commerce platforms, which provides a convenient way to promote and sell new products, and domestic infant and child brands have also risen one after another. In terms of lotions and creams, "domestic stars" represented by Qichu, Red Elephant, Winona, and Turtle Daddy maintain a high share in the mass market and mid-end market.
Consumer demand is diversified and personalized. With the increasingly younger consumer population of maternal and child products, under the guidance of the concept of "exquisite parenting", consumers' awareness of infant and child skin care has increased, not only paying attention to the basic functions of the products, but also paying more attention to quality, safety and health. There are obvious differences in the demand for care products for infants and children of different ages and skin types.
