Rihua Cloud takes you to deeply analyze the underwear washing and care market from the perspective of potential, business opportunities and new product trends
In recent years, as consumers pay more attention to personal image and health, the demand for underwear washing and care market has also grown rapidly. In such a fiercely competitive market, the underwear laundry market not only focuses on efficacy and technology, but also needs to rethink the value anchor between products and consumers.
Recently, Rihua Cloud and DSM-Firmenich jointly held a new product innovation roundtable salon live broadcast with the theme of "Technology washing adds 'atmosphere' to emotions and recommends underwear washing and care products in 2024". Jiang Zhengchao, head of Rihua Cloud's new product innovation and development center, and DSM-Firmenich's market research manager Zhang Dongxiang Sheldon, scientist Nan Jiangmin Jasmine, and fragrance development manager Xue Yuan Shirley explored the favorable entry points of underwear laundry detergents by integrating actual data from multiple dimensions, summarizing the trend of global new products, and providing inspiration for industry professionals to develop new products.
Forecast of new underwear laundry detergent product trends in 2024
With the continuous advancement of technology and the increasing diversification of consumer demand, the underwear laundry detergent market in 2024 will show the following trends:
① Consumption trend: underwear washing is a major segmented scene demand
For different clothes and different scenes, users have more detailed cleaning demands, and underwear washing has become a major segmented scene demand. In the purchase process, word-of-mouth recommendations from friends and relatives and social media, and trustworthy big brands are also factors that consumers focus on.
② Price distribution: mainstream price band returns
The sales and sales volume of underwear laundry detergent in the price range of 31-50 yuan continue to grow. Products in this price range are more large-packaged and multi-bottled. Consumers have the habit of hoarding underwear laundry detergents, and are easily attracted by large quantities, low prices, and additional gifts, thus driving the growth of products in the price range of 30-50 yuan.
③ Category trend: Fragrance for self-pleasure & special clothing care
As a traditional livelihood category, clothing cleaning still stabilizes the overall market, but emerging trends are concentrated on more sophisticated and refined tracks. Fragrance for self-pleasure, special clothing and special care, and population segmentation are the three main growth directions.
④ Marketing trend: ingredient efficacy and fragrance are the main keywords
The core functional demands of consumers for underwear washing products are sterilization and antibacterial, deodorization, and peace of mind and gentleness. Antibacterial and fragrance are still the focus of consumers on laundry products.
⑤ Emotional appeal trend: Use fragrance to heal emotions, and emotional value is the main demand
Contemporary urban people are under great pressure, and insomnia, anxiety and other conditions are becoming more and more serious. Therefore, the demand for fragrance therapy is gradually increasing. Fragrance not only adds a unique fragrance and taste to the product, but also satisfies consumers' pursuit of quality life through emotional triggering.
Nowadays, "fragrance therapy" has become a new consumer hotspot, and it has also spawned a new fragrance track-fragrance underwear washing and care. The integration of fragrance technology brings a new sensory experience to underwear washing and care products, which will become a highlight of market competition. So how can brand owners combine fragrance elements to "stand out" under the current situation of product homogeneity?
Emotional fragrance clothing care solution
As a one-stop service industrial Internet platform for research, production, supply and marketing of daily chemical products, Rihua Cloud has been providing new product intelligent manufacturing services for customers in the daily chemical industry and emerging brands. From trend insights, formula development, product planning, raw material procurement, production and processing, quality control, warehousing and distribution, one-stop customized services enable brand owners to share resources and help incubate personalized new products.
In response to the gradual upgrading of consumer demand for emotional fragrance products, Jiang Zhengchao, head of the Rihua Cloud New Product Innovation and Development Center, and DSM-Firmenich jointly proposed emotional fragrance clothing care solutions:
① Develop laundry detergent with emotional regulation effects: Add fragrance ingredients with sleep-inducing, relaxation, and mood-soothing effects to the laundry detergent, so that consumers can enjoy the effect of emotional regulation during the washing process. Just like the emotional healing SPA series brought by DSM-Firmenich - fragrance washing and care, take care of your little emotions.
② Launch personalized fragrance clothing care products: According to the preferences and needs of consumers, provide a variety of fragrance options, so that consumers can choose the right fragrance products according to their mood and occasion.
③ Innovative fragrance release technology: By developing new fragrance release technology, clothing care products can maintain a lasting fragrance during the washing and care process, allowing consumers to enjoy a pleasant sensory experience.
④ Environmentally friendly packaging design: While meeting consumers' demand for emotional fragrance, pay attention to environmental protection, use recyclable materials and simple packaging design to reduce the impact on the environment.
The underwear care market has huge potential and business opportunities. Companies need to continue to pay attention to new product trends, continuously innovate and expand the market, develop products that meet market demand, and seize market opportunities.
So far, Rihua Cloud has carried out professional live broadcast cooperation with more than 100 industry leaders and well-known companies, bringing raw material market conditions, raw material applications, product development, formula design, product planning, market trends, efficacy evaluation and other daily chemical and beauty industry knowledge to companies and practitioners in the daily chemical and beauty industry, providing product innovation inspiration, exploring consumer demand, and better helping brand owners and OEM companies to seize the market opportunities that come with it. If you are a raw material supplier, OEM factory, brand owner, efficacy testing agency, market analysis agency, etc., and have needs for new product development or live broadcast cooperation, Rihua Cloud sincerely invites you to join!
