Rihua Cloud and Takasago Jianchen jointly established a large daily chemical joint laboratory to explore the digital future of fragrances
Recently, Kunyuan Rihua Cloud and the world-renowned flavor and fragrance company-Shanghai Takasago Jianchen Fragrance Co., Ltd. (hereinafter referred to as Takasago Jianchen) cooperated to establish a large daily chemical product joint laboratory, and held a strategic cooperation signing and unveiling ceremony in Shanghai. Li Junlong, general manager of Kunyuan Life, Chen Danna, chairman and general manager of Liyi Technology, Qin Liyuan, general manager of Kunyuan Life Supply Chain Management Department, and Junxiong Sakai, general manager of Shanghai Takasago Jianchen Fragrance Co., Ltd., and Xu Zhongen, head of the daily chemical business department, and other core management of the company attended the ceremony.
At the strategic signing ceremony, the Rihua Cloud team and the Takasago Jianchen team exchanged and discussed the company's strategic planning and future cooperation. Both parties expressed that they will use the joint laboratory as a link to conduct in-depth cooperation in new product innovation and development, new raw material process application, digital technology, talent advantages, etc., and jointly explore the digital future of the fragrance industry.
According to data, the fragrance market has become a new generation of economic hotspots, and it is expected that the scale of China's fragrance market will reach 53.9 billion yuan by 2028. The joint laboratory of daily chemical products established by Rihua Cloud and Takasago Jianchen will be committed to the research and development and innovation of daily chemical flavors and fragrances. By analyzing the fragrance boutique track from all aspects such as ingredient trends, fragrance trends, and consumer insights, we will jointly create customized one-stop personalized home cleaning and care solutions, help more small and medium-sized enterprises grasp the cutting-edge fragrance trends, innovate fragrance technology and applications, and help more brand owners to incubate new products to meet the diversified and personalized fragrance and taste experience of consumers in the new era.
Before the ceremony began, accompanied by Xu Zhongen, head of the Takasago Jianchen Daily Chemical Business Headquarters, Xiang Qing, the Asia-Pacific key account coordinator, and Gu Zhengqing, the chief perfumer of Takasago Jianchen, the Rihua Cloud team visited the daily chemical fragrance evaluation room, sample display room, technical department, daily chemical research center, food research center and other core departments in turn.
In order to deeply experience the patented fragrance technology of Takasago Jianchen, the Rihua Cloud team was invited to pick blooming gardenias on site in the Takasago courtyard, and then experience the HD fresh flower reproduction of gardenias on site during the visit to the analysis center.
During the visit to understand the precision instruments and equipment uses of the analysis center, the picked gardenias have been extracted with pure floral fragrance through Takasago AROMASCOPE® aroma reproduction technology. AROMASCOPE®, also known as scent photography technology, is used to perfectly reproduce the fresh smell of plants, flowers, fruits, spices and herbs. The on-site fragrance collection and laboratory presentation have well solved the technical problems of the complexity and freshness of plants that traditional processes cannot guarantee, and the formula design meets consumers' closeness to nature and obtains a better smelling experience.
Subsequently, the heads of the marketing department and the technical department of Takasago Jianchen gave detailed introductions to fragrance trends, fragrance technology and other contents. Among them, the Takasago Jianchen team focused on the emotional fragrance technology, telling how Takasago uses scientific technical analysis methods, detailed program design and data statistics to apply patented fragrance raw materials to help human emotional expressions such as soothing, relaxation and decompression.
Shanghai Takasago Jianchen Fragrance Co., Ltd., which established a joint laboratory with Rihua Cloud this time, is a joint venture of Japan Takasago Fragrance Industry Co., Ltd. in China, and is also one of the largest joint ventures in the domestic flavor and fragrance industry. As a multinational fragrance company, Takasago Group is the only fragrance company in the industry that has a long-term partner who is a Nobel Prize winner. Its business covers daily chemical fragrances, food flavors, synthetic fragrances; and all related fine chemical industries. It has branches engaged in the production, research and sales of fragrances and flavors in 32 countries and regions in the world. Its scale and performance are among the best in the world. It has always contributed to social development and the creation of a fragrant world with highly reputable first-class products and business systems.
As a one-stop digital service platform for the research, production, supply and marketing of daily chemical products, Rihua Cloud aims to provide digital empowerment services for the entire industry value chain for the daily chemical new consumer industry ecosystem. The global flavor library service provides a comprehensive and personalized one-stop solution for the innovation and development of new flavors and fragrances in the daily chemical industry, helping brand owners reduce costs and increase efficiency, and enhance product competitiveness.
This time, Rihua Cloud and Takasago Jianchen reached a strategic partnership and jointly established a joint laboratory for daily chemical products. The two parties will work together to explore the field of fragrances, continuously introduce new processes, new raw materials, and new technologies, and empower small and medium-sized enterprises with independent innovation as the driving force, and provide daily chemical small and medium-sized enterprises with a full range of personalized fragrance home cleaning and care inspiration fragrance customization services to help China's daily chemical industry transform and upgrade.
