Rihua Cloud and DSM-Firmenich established a joint laboratory for daily chemical products to lead the new era of digitalization of fragrances
Recently, the signing and unveiling ceremony of the joint laboratory cooperation between Kunyuan Rihua Cloud and DSM-Firmenich, a world-renowned flavor and fragrance company, was successfully held in Shanghai. Li Junlong, general manager of Kunyuan Life, Chen Danna, chairman and general manager of Liyi Technology, Qin Liyuan, general manager of Kunyuan Life Supply Chain Management Department, and Xu Kan, vice president of DSM-Firmenich Daily Chemical Fragrance Business Department, attended the signing and unveiling ceremony. The two parties will cooperate deeply in the innovation and development of new products, technical resources, digital technology and talent advantages in the daily chemical industry, and continue to empower more brands through product innovation, jointly explore the digital future of fragrances, and help China's daily chemical industry transform and upgrade.
During this ceremony exchange, DSM-Firmenich introduced Scentmate's global planning and progress in China, as well as plans to create win-win situations with Rihua Cloud. Rihua Cloud and DSM-Firmenich conducted in-depth exchanges and discussions on the digital future of fragrances, laying a solid foundation for the friendly cooperation in the future.
Following the "appearance economy", the "olfactory economy" has become a new generation of economic hotspots. According to the data of the Prospective Industry Research Institute, the scale of my country's fragrance market reached 17.43 billion yuan in 2022, and it is predicted that the scale of China's fragrance market is expected to exceed 53.9 billion yuan by 2028.
In order to help more small and medium-sized enterprises grasp the cutting-edge fragrance trends, innovate fragrance technology and applications, and provide more value to consumers and the industry, Rihua Cloud has jointly established a large daily chemical product joint laboratory with DSM-Firmenich, an international fragrance giant, to focus on innovation and research and development in the fragrance industry, and analyze the fragrance boutique track from all aspects such as ingredient trends, fragrance trends, and consumer insights, and jointly create customized personalized home cleaning and care solutions, with leading industry innovative products to meet the diversified and personalized fragrance and taste experience of consumers in the new era.
The Rihua Cloud and DSM-Firmenich Daily Chemical Products Joint Laboratory will focus on the research and development and innovation of daily chemical products, and jointly create a one-stop solution for the development of new products in the daily chemical industry through innovative fragrances, helping more brands to incubate new products to meet the diversified and personalized product needs of consumers in the new era.
At the meeting, DSM-Firmenich gave a detailed explanation of EmotiOn emotional fragrance and fragrance release technology, allowing everyone to understand how DSM-Firmenich uses neuroscience methods and patented implicit testing methods to verify and create emotional fragrance technology. In order to more fully understand emotional fragrance, the Rihua Cloud team experienced the digital technology of fragrance through the VR online exhibition hall, and felt DSM-Firmenich's technological breakthroughs in exploring global natural raw materials.
As a one-stop digital service platform for research, production, supply and marketing of daily chemical products, Rihua Cloud is a digital empowerment platform that provides services for the entire industry value chain for the daily chemical new consumer industry ecosystem, providing five major services: industrial resources, new product development, procurement transactions, marketing channels and OEM/ODM.
DSM-Firmenich is a global enterprise headquartered in Europe. It is one of the world's largest innovative companies in the fields of nutrition, health and beauty, and one of the world's largest manufacturers of flavors and fragrances. Relying on a strong team of nearly 30,000 people and more than a hundred years of cutting-edge scientific accumulation, DSM-Firmenich has the world's cutting-edge scientific research strength, excellent production and manufacturing level, advanced instruments and equipment with high technological content, and rich nutrition, flavor and aroma solutions.
Rihua Cloud and DSM-Firmenich have reached a strategic partnership and established a joint laboratory for large daily chemical products. The two parties will make full use of each other's common capabilities in consumer insights, new product creative development, perfume art and industry live broadcasts, and work together to bring more customers and consumers a higher-level fragrance and aromatic experience, and promote industrial upgrading.
In the future, Rihua Cloud and DSM-Firmenich will carry out in-depth cooperation, focus on consumer needs and market development trends, continuously iterate and upgrade, promote the research and development and innovation of fragrance products, and lead the digital transformation of the industry. In addition, Rihua Cloud will establish a large daily chemical product joint experimental center with more well-known domestic and foreign flavor and fragrance companies to provide high-quality services to a wider range of consumer groups and global customers.
