Rihua Cloud and Iberchem established a joint laboratory to help one-stop intelligent manufacturing of personalized fragrance products
In the context of the reconstruction of the global industrial structure, in order to better promote the digital development of China's fragrance industry and find new growth points in the global market, Rihua Cloud and Guangzhou Iberchem Fragrance Co., Ltd. (hereinafter referred to as Iberchem) recently established a large daily chemical product joint laboratory to help small and medium-sized enterprises with one-stop intelligent manufacturing of personalized fragrance products.
It is reported that the fragrance market has become a new generation of economic hotspots, and it is expected that the scale of China's fragrance market will reach 53.9 billion yuan by 2028. However, at present, the large daily chemical industry chain still has problems such as weak resource integration capabilities, low industrial synergy efficiency, and high enterprise operating costs.
As a one-stop service Internet platform for research, production, supply and marketing, Rihua Cloud has been committed to providing full-industry value chain services for the large daily chemical new consumer industry ecosystem. Zhiyun Jingzao is a sub-business processing brand under the Rihua Cloud platform, representing the research and development standards that lead the innovation of new products in the large daily chemical industry, efficient supply chain development and high-quality delivery guarantee of the full-link ecological IP. Zhiyun Jingzao integrates upstream and downstream resources, capabilities, data, and experts in the large daily chemical industry, from early insights into user needs and trends to formula development, product solution output, and efficient delivery of innovative products, to produce diversified and personalized hot products that meet consumer needs, helping brand owners to achieve one-stop incubation of new products.
Iberchem is a flavor and fragrance company under Croda. It has been deeply involved in the field of flavors for more than 30 years, has multiple global strategic points, and has established a strong supply chain. Iberchem attaches importance to research and development and continues to invest, grasps the latest development trends in the industry, uses modern technology to provide highly competitive solutions, and always stands at the forefront of technology. Since its establishment, it has launched thousands of products with unique olfactory characteristics. From air cleaning care to laundry care, Iberchem uses unique fragrance technology to tailor different fragrances for customers, and has a strong influence in emerging markets.
The joint laboratory established by Rihua Cloud and Iberchem marks that the two parties will carry out in-depth cooperation in the field of fragrance products, focusing on promoting the innovative research and development of brand personalized new products. By establishing a joint laboratory for large daily chemical products, the two parties will focus on consumer demand and market development trends, starting from multiple dimensions such as the innovative research and development of flavors, formula design, and consumer behavior analysis, and use advanced technologies such as big data and artificial intelligence to optimize product development processes, accelerate the innovation cycle of fragrance products, and provide more accurate, all-round, one-stop, personalized new product intelligent manufacturing services for daily chemical companies.
This move will not only enable the innovative development of the fragrance industry, but also provide a new example for product upgrades and digital transformation in the entire daily chemical industry. Given that Rihua Cloud has previously established joint laboratories for large daily chemical products with many well-known companies and has achieved remarkable results, this cooperation with Iberchem is also expected to further expand the influence of both parties in the large daily chemical product innovation ecosystem and bring more cutting-edge fragrance solutions and application cases to the large daily chemical industry.
Rihua Cloud said that it will establish a joint laboratory for large daily chemical products with more daily chemical companies in the future. I believe that Rihua Cloud will be able to leverage the advantages of the platform to provide a one-stop new product development innovation solution to help the high-quality development of the large daily chemical industry.
