Rihua Cloud and Kao jointly live broadcast: Exploring the innovative application of green surfactants in cleaning products
As consumers' awareness of health and environmental protection increases, mild, low-irritation, and highly active cleaning products are becoming more and more popular. In order to meet market demand, Rihua Cloud Industry Live Broadcast Room recently held a special live broadcast event on green surfactants and cleaning innovation in cooperation with Kao. The event aims to explore the innovative application of surfactants in cleaning products, provide brands with strategies to break through the market, and share the latest trends in the daily chemical cleaning market in 2024.
This live broadcast invited four senior industry research and technical personnel from Kao to share their live broadcasts, including Shanghai Kao Sales Manager Hu Xicheng, Technical Support Wang Yuhui, Technical Support Li Jia, and R&D Manager Liu Xue'e. As a well-known Japanese daily necessities brand, Kao has rich experience in the research and development and application of surfactant products. Kao's R&D technical team introduced in detail the characteristics of its surfactant products, such as mildness, low irritation, high activity, and environmental protection, in the live broadcast room, focusing on the application of natural oil surfactants in cleaning products, and innovative solutions for auxiliary surfactants to improve oil emulsified foam. These dry goods content not only provides valuable experience information for the marketing personnel, product personnel, R&D personnel and purchasing personnel of daily chemical and beauty OEM enterprises and brand enterprises, but also provides new ideas for the development of the entire industry.
During the live broadcast, Rihua Cloud also provides free live courseware and free samples of live raw materials. This not only provides learning opportunities for live viewers, but also provides actual product experience for brand owners and OEM enterprises.
Rihua Cloud live broadcast room has been committed to providing professional live broadcast services for the daily chemical and beauty industry. It is reported that as of now, Rihua Cloud live broadcast room has broadcast 145 sessions; 108 live guests; and a total of 205,000 online viewers. Rihua Cloud connects hundreds of domestic and foreign industry experts to interpret market trends and dynamics online every week, share cutting-edge value industry dry goods, covering product research and development, formula design, raw material market, raw material application, market trends, efficacy evaluation, etc., ignite product creative inspiration, and tap consumer demand. This joint live broadcast of Rihua Cloud and Kao not only brought rich industry knowledge to the audience, but also provided a market-forward perspective for brand owners and OEM enterprises. We look forward to Rihua Cloud continuing to leverage its platform aggregation advantages, bringing more daily chemical industry information to viewers through the Rihua Cloud live broadcast room, leading more daily chemical companies to innovate and upgrade, and jointly promoting the high-quality development of the daily chemical and beauty industry.
