Kunyuan Rihua Cloud: How to use digitalization to integrate supply chain innovation and empower the growth of the "three products" in the daily chemical industry
On August 16, the "2023 China Digital Economy Innovation and Development Conference" was grandly opened in Shantou City, Guangdong Province. With the theme of "Gathering Digitalization to Connect Overseas Chinese and Creating the Future with Digitalization-Promoting New Industrialization with High Quality", the conference focused on building a national digital economy industry exchange and cooperation platform and an important window for international cooperation in the digital economy. The conference was co-organized by the Ministry of Industry and Information Technology and the People's Government of Guangdong Province.
On the afternoon of the 16th, the "China Digital Conference" forum on the digital transformation of the manufacturing industry to help the "three products" of the consumer goods industry was held. Jiang Zhengchao, head of the new product innovation and development center of Rihua Cloud and a product solution expert, was invited to attend and give a keynote speech on "New Product Development and Supply Chain Innovation Digitalization to Empower the High-quality Development of the Daily Chemical Industry".
As an important theme forum of the 2023 China Digital Economy Innovation and Development Conference, the Digital Transformation of Manufacturing Industry Assists the "Three Products" of Consumer Goods Industry Forum focuses on the digital transformation of manufacturing industry with consumer goods industry as a typical scenario, implements and promotes the "Digitalization Assists the "Three Products" Action Plan for Consumer Goods Industry", and promotes the digitalization of consumer goods industry and other manufacturing categories to "increase varieties, improve quality, and create brands". Leaders such as Xie Lian, the second-level inspector of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, Zhuang Lecong, the second-level inspector of the Guangdong Provincial Department of Industry and Information Technology, and Chen Shengquan, vice chairman of the Shantou CPPCC, attended the forum and delivered speeches. Xia Zhijie, a foreign academician of the Russian Academy of Engineering, gave a keynote report on "Key Technologies and Implementation of Digital Transformation".
Jiang Zhengchao, head of the New Product Innovation and Development Center of Rihua Cloud and product solution expert, gave a keynote speech on the spot, discussing the implementation path of Rihua Cloud to empower the high-quality development of the large daily chemical industry through digitalization of new product development.
Jiang Zhengchao said that the large daily chemical industry chain has problems such as weak resource integration capabilities, low collaborative response efficiency, and low degree of digital empowerment, and the underlying logic of industrial transformation and upgrading is composed of three aspects: demand traction, brand leadership, and digital empowerment. Among them, brand owners are the key core nodes that drive upstream supply and provide downstream demand products. Rihua Cloud is the core foundation that speeds up the underlying logic and increases efficiency. The platform takes the end-to-end full-process service of new product incubation as the core business scenario, focuses on small and medium-sized brand owners as target customers, integrates industrial resources and industry experts, accumulates industry data, and encapsulates capabilities to form four major service centers: industrial data, procurement transactions, new product innovation and development, and marketing channels.
In his speech, Jiang Zhengchao emphasized that new product innovation and development is one of the important capabilities of Rihua Cloud. By integrating daily chemical supply chain resources to empower brand owners, it provides brand owners with a one-stop new product development innovation solution, and introduces the four core parts of the entire new product innovation and development service system. It also demonstrates the platform's digital seven-step personalized product selection solution, turning the offline process that originally required more time and cost into a one-stop online delivery, greatly reducing the company's communication costs and improving the efficiency of industrial collaboration. Jiang Zhengchao proposed that promoting high-quality industrial development through the industrial Internet will be the development trend of the industry. Rihua Cloud will continue to integrate the industry's advantageous resources and capabilities, provide digital empowerment services for the entire industry, and promote the digital transformation and development of the industry.
