"Zhiyun Jingzao" Empowerment, the only daily chemical brand awarded the "Fanghua Award-Healing Model Award"
From August 22 to 24,2025, the highly anticipated 11th Aroma Industry (Shanghai) Exhibition and the inaugural Aroma Industry Supply Chain Exhibition (collectively referred to as "Aroma Expo") concluded successfully at Shanghai World Expo Exhibition Center. At this annual gathering of global fragrance industry elites, Rihua Zhiyun—demonstrating its forward-looking industry insights and deeply integrated fragrance solutions—made a significant debut as a one-stop service platform for the entire daily chemical industry chain. Notably, under its comprehensive empowerment, partner brands secured the expo's prestigious "Fanghua Award-Healing Model Award", vividly showcasing Rihua Zhiyun's exceptional value as an industry enabler and its leading position in the sector.
The two forums led the industry trend, authoritative insights drove the industry innovation
During the exhibition, the product innovation experts of daily chemical Zhiyun shared cutting-edge insights in two professional forums, showing their deep layout in the field of daily chemical fragrance.
At the "Parallel Forum: Brand Fragrance Innovation Exploration Forum" held on August 22, Mr.Jiang Zhengchao, Director of the Product Innovation and Development Center at Zhiyun Jingzao, delivered a keynote speech titled "The Aroma and Functionality of Yi Qing Products: Creating a New Experience in Efficient Cleaning." The presentation delved into the perfect integration of fragrance and functionality in garment care products, sharing innovative approaches to enhance user experience through advanced scent technology. This provided practical solutions for the daily chemical industry.
Jiang Zhengchao, director of the Product Innovation and Development Center of Zhiyun Whale, made a keynote speech
The following day, at the "Independent Perfumers 'Salon", Mr.Jiang Zhengchao, Head of Product Innovation and Development at Rihua Zhiyun, returned to the stage for a keynote presentation titled "Aromatic Herbal Night Fragrance Proposal". He comprehensively explored how combining natural herbal ingredients with modern fragrance technology can create therapeutic and relaxing nighttime experiences through multiple dimensions including consumer trends, technical implementation, and market applications. This showcased Rihua Zhiyun's cutting-edge insights and R&D capabilities in the fragrance industry.
Jiang Zhengchao, director of the product innovation and development center of Zhiyun Whale, presented a fragrance proposal at the scene
These two professional presentations, from the dimensions of practical daily chemical products and high-end fragrance experience respectively, demonstrated the comprehensive insight and technological innovation ability of daily chemical intelligent cloud to the daily chemical fragrance market, which was highly recognized by industry association leaders, experts and scholars and brand enterprise representatives present at the meeting.
"Zhiyun Jingzao" Empowerment, the only daily chemical brand awarded the "Fanghua Award-Healing Model Award"
At this fragrance exhibition, the cooperative brand Xiangpeite empowered by Rihua Zhiyun successfully won the "Fanghua Award-Healing Model Award", becoming the only cosmetics brand to win the award, highlighting the outstanding enabling value of Rihua Zhiyun.
The "Fanghua Award", guided by the China Daily Chemicals Association and initiated by the Fragrance Exhibition Platform, aims to discover high-quality products and services within the fragrance industry through standardized and fair selection processes, highlight the unique value of brands, and promote high-quality development of the industry. The award is highly recognized by the industry for its authority, fairness, and exclusivity. The judging panel consists of association experts, academic scholars, top perfumery judges, and authoritative media representatives, while innovatively introducing a professional audience voting mechanism to ensure that the selection results combine professional rigor with market credibility.
Rizhao Zhiyun enables customers' brands to win the Fanghua Award
The "Healing Model Award" this year focuses on the application value of fragrance in emotional relaxation and mental healing, with only five slots nationwide, making the competition extremely fierce. Supported by Rizhao Zhiyun's "Zhiyun Jingzao" system—— covering trend insights, creative perfumery, R&D implementation, and agile supply chain—— Xiangpeite brand has developed a highly innovative and significantly therapeutic high-end fragrance product, ultimately standing out from hundreds of entries. This award not only highlights Rizhao Zhiyun's full-chain empowerment capabilities but also sets a new benchmark for the cosmetics industry to enter the high-end fragrance market, greatly demonstrating the possibility and immense potential of cosmetics products achieving breakthroughs in the premium fragrance sector.
Ecological co-construction, opening a new era of daily chemical fragrance
The comprehensive debut of Rihua Zhiyun at the Shanghai Fragrance Expo represents not only a showcase of brand strength but also a profound guidance for the future development of the daily chemical industry. Through its platform-based model, Rihua Zhiyun is efficiently connecting top-tier fragrance creativity, technological research and development with the massive demand in the daily chemical sector. By breaking down traditional barriers, it drives the entire industry toward rapid upgrades characterized by "scent-driven innovation, emotional engagement, and premiumization".
Zhiyun whale fragrance new product display
Winning the "Fanghua Award" is not only a testament to the success of our partners, but also the best validation of Rihua Zhiyun's "Zhiyun Jingzao" empowerment model. Rihua Zhiyun stated that it will continue to focus on the intersection of daily chemicals and fragrance industries, providing brand clients with end-to-end solutions spanning from market to manufacturing. Together, we aim to usher in a new era for daily chemical fragrances and deliver more innovative products to Chinese consumers that combine exceptional efficacy with delightful olfactory experiences.
