The infant and skin-friendly washing track has been upgraded. Why does Good Dad become the national leader in both categories?
Good Dad has been confirmed as a dual market position by IMedia Consulting!
Recently, Good Dad was awarded by iiMedia Research (Imedia Consulting), a leading global third-party data mining and analysis agency for new economy industry, the "No.1 national sales of skin-friendly clothing washing" and "No.1 national sales of baby clothes washing" market position confirmation.
The evolution of China's household laundry market has always resonated with changes in consumer demand. During the hand-washing era, laundry soap and detergent covered all family garments; after the widespread adoption of washing machines, general-purpose cleaning products like liquid detergents became essential household items. With the tremendous enrichment of material life, demands for garment quality, materials, and functionality have become increasingly specialized. Specialized laundry products targeting infant clothing, intimate wear, niche fabrics, and fragrance preferences continue to emerge. This shift in consumption logic has driven the market to evolve from "basic functionality" to "professional protection".
According to data from iiMedia Research (Emedia Consulting), over 70% of Chinese consumers have purchased infant and children's clothing detergents or skin-friendly laundry products. More noteworthy is the shift in consumer decision-making logic. In the survey on "Reasons for purchasing skin-friendly laundry products", 68.02% of consumers listed "sterilization and health" as the primary factor, 50.51% focused on "protecting fabric materials", and 48.73% emphasized "functional needs (such as stain removal and fabric softening)". Meanwhile, mentions of "gentle and non-irritating" and "high safety" accounted for 41.88% and 39.34% respectively. Among these, the safety threshold for infant and children's clothing detergents is higher—— 35.94% of parents are most concerned about "whether it has undergone skin testing", 29.19% pay attention to "whether it contains irritating chemical components", 28.65% care about "whether there is an allergic reaction", and 6.22% consider "shelf life" as a core consideration.
Behind these statistics lies a complete transformation in young parents 'parenting philosophies: They no longer settle for basic stain-removal functions, but seek professional care that leaves garments soft and gentle on skin, eliminates chemical residues, and causes zero harm to infants' delicate skin. They are willing to pay premium prices for products with transparent ingredients, rigorous testing, and context-appropriate formulations, while placing greater trust in brands validated by real users. This evolving demand has propelled skin-friendly laundry and infant care products from niche markets to a billion-dollar industry. The dual crown achievements of "Good Dad" exemplify this transformative shift perfectly.
From "product thinking" to "user thinking", the core competitiveness of good father
In the fiercely competitive laundry detergent market, while a single "sales leader" title might be short-lived hype, achieving "national champion in dual-category sales" requires brands to build comprehensive barriers through demand insights, product development, and user operations. As a brand with 11 years of deep-rooted expertise in family laundry solutions, Haodada has consistently prioritized "protecting family health" as its core mission in product innovation.
Combining scientific R&D with scenario-specific adaptations, we establish skin-friendly standards through professional expertise. Haodaduo's product portfolio consistently addresses "all-scenario, all-demographics" needs. For infant laundry, the brand offers natural skin-friendly detergents, antibacterial/mite-proof odor-eliminating detergents, natural incense-scented detergents, and children's skin-friendly laundry sprays. For adult and infant undergarments, we've pioneered natural plant-based laundry sprays in this innovative sector, achieving comprehensive coverage across "infant/adult", "underwear/outerwear", and "stain removal, fabric softening, and antibacterial" scenarios.
This meticulously curated product portfolio stems from Good Dad's robust R&D capabilities. As a premium laundry brand established by Liby Group, Good Dad has assembled industry-leading experts to conduct in-depth research on organic care ingredients. By leveraging global ecological resources for rigorous material selection, the brand successfully integrates naturally safe care essences into its formulations. Through formulas that are both natural and certified with authoritative credentials, Good Dad precisely addresses parents' core needs for "safety + cleanliness".
The strategic distribution channels of HaoDadu exemplify the modern consumer-centric marketing philosophy. Breaking free from traditional reliance on supermarket channels for daily chemical products, the brand has established a deeply integrated omnichannel retail network. Online, it operates official flagship stores on major e-commerce platforms like Tmall and JD.com, leveraging live-streaming sales to achieve "contextualized product seeding + instant conversion". Offline, it covers numerous large supermarkets and maternal-infant specialty stores nationwide, ensuring comprehensive omnichannel coverage.
As Generation Z emerges as the primary force in parenting, brands must modernize their value propositions. Modern parents prioritize not just product functionality but also the values embodied by the brand. Good Dad translates its "safety-first" philosophy into every aspect of product development and sales, safeguarding the health of every family member.
From using a single bar of soap to clean the entire household, to specialized care for thousands of fabrics; from basic cleaning and stain removal to comprehensive health protection—— The evolution of China's household laundry market reflects the improvement in people's living standards and their pursuit of a better life. The double crown recognition of Good Dad brand's market position not only demonstrates the company's innovative capabilities but also serves as the best testament to this era's consumption upgrade.
Based on the monitoring of the CMDAS big data system independently developed by iiMedia and approved for provincial/ministerial-level major science and technology projects, as well as the statistical confirmation of research comparisons between China's (excluding Hong Kong, Macao, and Taiwan) skin-friendly clothing washing industry and infant/children's clothing washing market, Good Dad has been awarded the dual market status recognition of "National Sales Champion in Skin-Friendly Clothing Washing" and "National Sales Champion in Infant/Children's Clothing Washing" by iiMedia Research (iMedia Consulting), a globally leading third-party data mining and analysis institution for new economy industries.
