Rihua Cloud invites Mintel to jointly broadcast live to reveal new trends in China's tableware cleaning market
With the increase in public health awareness and the rise in household cleaning needs, China's tableware cleaning market has ushered in new growth opportunities. Recently, Rihua Cloud joined hands with Mintel Information Consulting (Shanghai) Co., Ltd., a world-renowned market research consulting company, to invite Senior Research Analyst Ms. Tong Jiewen to the Rihua Cloud Live Studio to discuss the innovative direction of China's tableware cleaning products, aiming to bring consumers a better cleaning experience.
The theme of this live broadcast sharing is "Seeking Change in Stability: Insight into New Opportunities in China's Tableware Cleaning Track", focusing on the development trend of China's tableware cleaning market in 2024. Mintel's research report pointed out that hand-washing tableware is still the mainstream cleaning method for Chinese families, and the sales volume of dishwashing liquid has increased significantly year-on-year. When consumers choose tableware washing products, they pay more and more attention to the mildness, environmental protection attributes and cost-effectiveness of the products. Domestic brands have gradually won the favor of consumers due to their advantages in ingredient safety, cost-effectiveness and innovation. In addition, consumers have shown a strong interest in the packaging and texture convenience of products, which has promoted the growth of emerging forms of products such as sprays, foams and wet wipes in the market.
In terms of product innovation, Mintel found that consumers have a high interest in easy-to-use and environmentally friendly product features. Brands are improving the product experience through innovative packaging design, such as inverted leak-proof and fixed suction cups. Product innovation in overseas markets has also provided new ideas for the Chinese tableware cleaning market, such as using concentrated formulas to reduce the number of scrubbing times, reflecting the mildness of the product and catering to the value of resource conservation. At the same time, product innovation in environmental protection features, such as the use of pure natural raw materials, recyclable packaging and reducing pollution in the production process, is becoming the key to brand differentiation. Environmental protection/sustainability concepts will become the focus of product innovation.
In terms of ingredient trend analysis, Tong Jiewen emphasized the importance of natural surfactant ingredients, such as APG active ingredients derived from coconut and corn. The application of enzymes and natural enzymes as cleaning ingredients effectively decomposes oil stains and improves cleaning efficiency. Many brands are also exploring the multi-dimensional effects of plant extracts, such as sterilization, preservation and deodorization, to meet consumers' needs for product mildness and safety.
This live broadcast deeply analyzed the development trend of the Chinese tableware washing market and provided unique market insights for daily chemical companies. At the end of the live broadcast, Mintel suggested that dishwashing brands can meet consumers' needs for mildness, safety and environmental protection through innovations in product concepts and ingredients, packaging and texture, such as carbon neutrality concepts, waterless formulas, fragrance innovations, foam design, all-in-one design, and convenience strategies to enhance the market competitiveness of products.
The tableware cleaning market has huge potential and business opportunities. Companies need to continue to pay attention to new product trends, and continue to innovate and develop products that meet market demand in order to seize market opportunities. As a one-stop service industrial Internet platform for large daily chemical research, production, supply and marketing, Rihua Cloud can provide one-stop customized services from trend insights, formula development, product planning, raw material procurement, production and processing, quality control, warehousing and distribution to help brands incubate personalized new products in the face of the gradual upgrading of consumer demand for tableware cleaning.
At present, Rihua Cloud has carried out professional live broadcast cooperation with more than 100 industry leaders and well-known companies, bringing raw material market conditions, raw material applications, product research and development, formula design, product planning, market trends, efficacy evaluation and other daily chemical and beauty industry knowledge to daily chemical and beauty industry companies and practitioners, providing product innovation inspiration, exploring consumer demand, and helping brand owners and OEM companies seize market opportunities. If you are a raw material supplier, OEM factory, brand owner, efficacy testing agency, market analysis agency, etc., and have needs for new product development or live broadcast cooperation, Rihua Cloud sincerely invites you to join!
