Rihua Cloud debuts at the Global Private Label Products Asia Exhibition (PLF), helping private brands differentiate and innovate
From November 29 to December 1, the 16th Global Private Label Products Asia Exhibition (PLF) was grandly held at the Shanghai New International Expo Center. Rihua Cloud, as a large daily chemical industry Internet platform, made a wonderful appearance and won the title of "Private Brand Benchmark Supplier" of PLF2023, bringing large daily chemical cleaning new product innovation and ODM one-stop solution, and demonstrated the product strength, innovation and productivity of Rihua Cloud's new product intelligent manufacturing service in all aspects, helping private brands differentiate and innovate.
The Global Private Label Products Asia Exhibition is co-organized by the Private Label Professional Committee of the Shanghai Brand Licensing Enterprise Association (PLSC) and the American Private Label Manufacturers Association (PLMA). The exhibition covers an area of nearly 60,000 square meters, bringing together more than 1,000 well-known exhibitors from home and abroad, exhibiting more than 100,000 items, and attracting more than 20,000 professional visitors to participate widely. It is the largest private brand event in the Asia-Pacific region.
As a one-stop service industrial Internet platform for large daily chemical research, production, supply and marketing, Rihua Cloud has industry-leading trend insight capabilities and deep processing capabilities in the industrial chain, and always maintains strict quality control standards to ensure product quality and safety. This time, Rihua Cloud brought an exclusive new product trend forecast for 2024: pure plant extracts, national trend fragrance, and emotional healing. The concept of "pure beauty" has developed rapidly in China, and has gradually formed industry norms and standards. Based on the concept of purity, it is a foreseeable trend from beauty to washing and care. At the same time, with the rise of the olfactory economy, the trend of fragrance products has gradually migrated to the daily chemical category, and the national trend has further penetrated into multiple fields of new consumption. Oriental culture has a lot of room for imagination in the creation of new fragrances and concept development in the field of daily chemicals.
At the exhibition, Rihua Cloud brought a number of new household cleaning and personal care products to the exhibition, including the One Tea One Meeting cleaning and care series - inspired by Chinese tea, restoring the original taste of tea; One Flower One World cleaning and care series - inspired by the ten famous flowers in China, the "whole plant fragrance" fragrance creation concept; personal care and beauty product series - safe and effective, scientifically formulated, and specially researched by Chinese women; 10 times three-way all-round cleaning and shrinking laundry gel beads series - national standard three-way all-round cleaning is more worry-free; soapberry fruit plant extract cleaning and care series - pure and simple cleaning and care concept, caring for sebum microecology; each new product is carefully developed by professional R&D engineers. Rihua Cloud has attracted extensive attention from many exhibitors and industry professionals by demonstrating its extraordinary strength in one-stop supply of raw materials and packaging materials, OEM production, and product innovation, and helping its own brand differentiated innovation.
Rihua Cloud has been committed to providing full industry value chain services for the large daily chemical new consumer industry ecosystem with its years of industry-leading capabilities and resource accumulation, integrating resources, talents, data, and capabilities of the entire industry chain. At this exhibition, Rihua Cloud won the title of "Private Brand Benchmark Supplier" of PLF2023, which represents the industry's high recognition of the platform and also strengthens Rihua Cloud's determination to continue to build a large daily chemical industry Internet platform.
In the future, Rihua Cloud will continue to innovate, give full play to the advantages of the platform, and work together with more global ecological partners to empower, use advanced technology, professional R&D and innovation teams to empower private brand innovation, create more personalized popular products that meet market demand, realize the innovation of large daily chemical products, help more daily chemical companies transform and upgrade, jointly build a daily chemical industry ecosystem, and promote the high-quality development of the daily chemical industry.
