Rihua Cloud attended the Jinan Maternal and Infant Conference to explore new ways out for the maternal and infant industry
On August 29, 2023, the "Way Out · 2023 Ninth Maternal and Infant Industry Observation New Channel Conference & Growth Category Conference" hosted by Maternal and Infant Industry Observation was held in Jinan, Shandong. Kunyuan Rihua Cloud, as a one-stop digital service platform for research, production, supply and marketing of large daily chemicals, was invited to participate in this event. It aims to empower high-quality innovation of new maternal and infant care products through digital power, provide accurate resource docking and one-stop product solutions for maternal and infant industry companies across the entire industry chain, and promote high-quality development of the maternal and infant industry.
Mr. Jiang Zhengchao, head of the New Product Innovation and Development Center of Kunyuan Rihua Cloud, was invited to attend this maternal and infant conference, and gathered with many well-known brands, channel merchants, operators and other industry leaders in the maternal and infant industry. From different angles such as the development trend of the maternal and infant industry, industry challenges and opportunities, and maternal and infant product innovation, focus on industry hot spots and pain points, and explore new opportunities and ways out for industry development.
At this forum, everyone paid close attention to the following: Under the squeeze competition of China's declining birth population and low growth in revenue and profit, the changes in consumer groups, the acceleration of consumption upgrading, and the emergence of new retail trends, how can maternal and infant enterprises achieve refined growth through product innovation and refined channel operations?
Jiang Zhengchao, head of new product innovation and development at Rihua Cloud, said that it is not difficult for enterprises to grow, but it is difficult to achieve sustainable growth. To achieve sustainable growth, especially in the maternal and infant market, only high-quality products can balance high-quality growth. Focus on the basic skills of the enterprise, return to product strength, and return to user needs. And product strength is inseparable from the strong and solid supply chain support behind it. Especially in the maternal and infant track, the interpretation of product strength, before talking about innovation and differentiation, quality assurance is the basic logic.
Jiang Zhengchao also shared that Rihua Cloud and the leading service providers at home and abroad and even internationally in the upstream and downstream industries jointly built a "1+N" industry strategic partner ecosystem, created a "joint laboratory", opened up platform resources, and worked with more service providers to polish and integrate more market-valuable solutions, thereby creating more core technologies and resources, and helping more brands to achieve incremental revenue growth.
As a digital empowerment platform that provides services for the entire value chain of the daily chemical new consumption industry ecosystem, Rihua Cloud has been responding to the higher requirements of the times. By integrating industry databases, expert databases and global high-quality supply chain resources, it provides one-stop personalized product solutions for maternal and infant industry customers and emerging brands from trend insights, formula research and development, product planning, raw material procurement, production and processing, quality control, warehousing and distribution, helping maternal and infant enterprises to achieve high-quality and sustainable development in the daily chemical track.
The future is an era of industrial interconnection. Rihua Cloud will not forget its original intention and adhere to the values of "co-creation, co-governance, sharing, mutual benefit and win-win". It will provide supply and demand resource matching for the entire value chain for upstream and downstream enterprises in the daily chemical industry, strengthen cooperation in the industrial ecology, and work with more brands to create product solutions that are more suitable for the company itself, helping more daily chemical companies to give full play to their own advantages and return to growth.
