Rihua Zhiyun Shines at 2025 Shanghai Aromatics Expo, Empowers Clients to Win "Fanghua Award" and Usher in a New Era of Daily Chemical Fragrances
From August 22 to 24, 2025, the highly anticipated 11th Aromatics Industry (Shanghai) Expo and the 1st Aromatics Industry Supply Chain Expo (hereinafter referred to as the "Aromatics Expo") concluded successfully at the Shanghai World Expo Exhibition & Convention Center.
At this annual grand event gathering global elites in the aromatics industry, Rihuazhiyun, as an industrial internet platform providing one-stop R&D, production, supply and sales services for the large daily chemical sector, made a spectacular appearance with its forward-looking industry insights and deeply integrated fragrance solutions, becoming the focus of the expo. Notably, under its all-round empowerment, the cooperative brand successfully won the heavyweight award of this expo - "Fanghua Award - Healing Model Award", fully demonstrating Rihuazhiyun's outstanding value and leading position in the industry as an industrial enabler.
During the expo, product innovation experts from Rihuazhiyun shared cutting-edge insights at two professional forums, demonstrating the company's in-depth layout in the field of daily chemical fragrances.
At the "Parallel Forum: Brand Fragrance Creation Exploration Forum" held on August 22, Mr. Jiang Zhengchao, Head of the Product Innovation and Development Center of "Zhiyun Whale Creation", delivered a keynote speech titled "Odor and Efficacy of Clothing Cleaning Products: Creating a New Experience of Efficient Cleaning". The speech delved into the perfect integration of fragrance and functionality in clothing cleaning and care products, shared how to enhance product experience through innovative fragrance technology, and provided practical solutions for the daily chemical industry.
▲ Mr. Jiang Zhengchao, Head of the Product Innovation and Development Center of Zhiyun Whale Creation, delivers a keynote speech
On the following day, at the "Independent Perfumer Salon" event, Mr. Jiang Zhengchao, who is also the Head of Product Innovation and Development at Rihuazhiyun, took the stage again and gave a themed sharing titled "Proposition of Nighttime Fragrances with Aromatic Herbal Tones". From multiple dimensions including consumption trends, technology implementation to market application, he comprehensively expounded on how to create a nighttime experience with healing and relaxing effects for users through the combination of natural herbal ingredients and modern fragrance technology, reflecting Rihuazhiyun's cutting-edge insights and technological R&D capabilities in the fragrance field.
▲ Mr. Jiang Zhengchao, Head of the Product Innovation and Development Center of Zhiyun Whale Creation, puts forward a fragrance proposition on site
These two professional sharings, from the perspectives of practical daily chemical products and high-end fragrance experience respectively, demonstrated Rihuazhiyun's comprehensive insights into the daily chemical fragrance market and its technological innovation capabilities, and were highly recognized by the leaders of industry associations, experts and scholars, as well as representatives of brand enterprises present.
At this Aromatics Expo, Xiangpeite, a cooperative brand empowered by Rihuazhiyun, successfully won the "Fanghua Award - Healing Model Award" and became the only daily chemical brand to win this award, highlighting Rihuazhiyun's outstanding empowerment value.
The "Fanghua Award" is guided by the China National Association of Daily Chemical Industry and initiated by the Aromatics Expo platform. It aims to discover high-quality products and services in the aromatics industry through a standardized and fair selection process, highlight the unique value of brands, and promote the high-quality development of the industry. The award is highly recognized by the industry for its authority, fairness and scarcity. The jury is composed of association experts, university scholars, top perfumers and authoritative media, and innovatively introduces a professional audience voting mechanism to ensure that the selection results have both professional height and market credibility.
This year's "Healing Model Award" focused on the application value of fragrance in emotional soothing and spiritual healing. Only 5 awards were set nationwide, and the competition was extremely fierce. With the support of Rihuazhiyun's "Zhiyun Whale Creation" system - covering trend insight, creative perfumery, R&D implementation and agile supply chain, the Xiangpeite brand created a high-end fragrance product with strong innovation and remarkable healing effect, and finally stood out from hundreds of participating works. This award-winning achievement not only demonstrates Rihuazhiyun's full-chain empowerment capability, but also sets a new benchmark for the daily chemical industry to enter the high-end fragrance market, greatly highlighting the possibility and huge potential of daily chemical products to achieve breakthroughs in the high-end fragrance track.
▲ Rihuazhiyun empowers client brands to win the Fanghua Award
Rihuazhiyun's comprehensive appearance at the Shanghai Aromatics Expo this time is not only a display of its brand strength, but also an in-depth leadership for the future development of the daily chemical industry. Through a platform-based model, Rihuazhiyun is efficiently connecting top fragrance creativity, technological R&D with the huge demand of the daily chemical industry, breaking traditional barriers and promoting the entire daily chemical industry to upgrade rapidly towards "olfactory, emotional and high-end".
▲ Display of new fragrance products of Zhiyun Whale Creation
Winning the "Fanghua Award" is not only the success of the cooperative partner, but also the best verification of Rihuazhiyun's "Zhiyun Whale Creation" empowerment model. Rihuazhiyun stated that in the future, it will continue to deepen the intersection of the daily chemical and fragrance fields, continuously provide brand clients with full-chain solutions from market research to manufacturing, and jointly usher in a new era of daily chemical fragrances, bringing more innovative products with both outstanding efficacy and wonderful olfactory experience to Chinese consumers.
