Digging Deeply into the Potential of Emotional Value Rihua Cloud's "Four Service Capabilities" Help Brands Break Through Boundaries
Based on the group's years of industry experience in the field of daily chemicals, Jiang Zhengchao revealed his unique insights into the development trend of the maternal and infant washing and care track to "Maternal and Infant Industry Observation". He mentioned: "In the process of using washing and care products, people are paying more and more attention to the emotional value that the products can bring."
Paying attention to emotional value is one of the distinctive characteristics of the new generation of maternal and infant consumer groups, and smell, color, shape, etc. are important means of conveying emotional value. In the family scene, mothers often need to face pressure from all aspects of life and work while taking care of their babies' diet and daily life. Fresh and pleasant fragrance formulas, or unique packaging, can bring emotional value satisfaction to mothers, and the brand has successfully entered the minds of consumers in the process.
And for the deep digging of the potential of consumer emotional value, it is bound to require brands to conduct intensive research and polishing in the entire production chain such as trend insight, formula research and development, and raw material procurement, which tests the comprehensive strength of enterprises in multiple dimensions such as experience accumulation in the industry and supply chain control.
In order to help maternal and infant care brands break through boundaries and accelerate growth, Rihua Cloud has launched "four major service capabilities" for the industry, providing empowerment support for maternal and infant care brands in multiple dimensions.
1. Industrial resource dimension
In the decades of development since the company was founded and grew into a leading brand in the daily chemical industry, Liby Technology Group has been deeply involved in the manufacturing of daily chemical products, thereby accumulating a large amount of supply chain resources in the field of care, and forming a solid partnership with multiple upstream and downstream participants in the industry. As an industrial Internet platform incubated by Liby Technology Group, Daily Chemical Smart Cloud shares the group's advantages in R&D and production dimensions with maternal and infant care brands through digital means. With the platform's stable and large-scale procurement needs, the latter can further reduce their own raw material procurement costs to alleviate the problem of enterprises being constrained by raw material prices and production resources.
2. Industrial data dimension
While accumulating and improving the full-link production resources of the daily chemical industry, Liby Technology also classifies and integrates industry information such as formula research and development and raw material channels, thereby building an efficient and accurate industry database. Through Rihua Cloud, enterprises can have a comprehensive and intuitive understanding of the production chain of maternal and infant daily chemicals, find suitable suppliers, OEM factories, etc. according to their own needs, and improve the efficiency of R&D and production links.
3. Expert talent dimension
Rihua Cloud has built an expert team with excellent capabilities and high innovation to provide a solid scientific research backing for maternal and infant care brands. At the same time, Rihua Cloud will also invite experts and scholars to spread advanced product concepts and R&D knowledge to enterprises through online and offline channels, help maternal and infant care brands customize and produce personalized and high-quality innovative products, and enable enterprises to focus their investment in innovation and R&D on the level of consumer needs.
4. Industry experience dimension
Based on its own development experience in the large daily chemical industry, Rihua Zhiyun is well versed in the product innovation logic of the maternal and infant care track, and can efficiently connect the upstream supply chain and downstream channels, actively allocate advantageous resources and highlight products that are truly competitive in the market according to changes in consumer demand, and then quickly expand its sales scale through channel empowerment and enhance brand voice.
"Rihua Cloud empowers the development of maternal and infant care brands, which is more like co-creation of products by both parties, rather than just a simple ODM service. Therefore, the products that are finally landed after supporting links such as the supply chain are highly matched with the brand's own channel characteristics and user-oriented needs."
Talking about the platform's development vision, Jiang Zhengchao said that maternal and infant consumer product retail has entered the brand-leading stage from channel-dominated. With the arrival of new maternal and infant consumer groups, the importance of product innovation will become increasingly prominent. Industrial interconnection is the key fulcrum for promoting the arrival of the industry's innovation trend. Rihua Cloud uses digital means to sort out and integrate the superior resources of the upstream and downstream industries, achieve the effect of strong combination and complementary advantages, and then help maternal and infant care brands strengthen their own growth resilience and better survive the industry cycle.
